If you’re looking for a supplier for the first time, you’re going to quickly learn about ‘Minimum Order Quantities’ (MOQ’s). It’s not uncommon for a manufacturer to require a commitment to purchase hundreds or even thousands of units for your first order depending on the product and manufacturer.

MOQ’s make it difficult when you have limited funds, or simply want to play it safe by starting small to test the market before making larger purchases. The good thing is that MOQ’s are almost always negotiable.

Before you begin negotiating, the first step is to understand why the supplier has imposed a minimum. Is it because there is a lot of work upfront? Or maybe it’s because they prefer to work with larger buyers. Understanding the reasons behind the minimum will help you better understand their position and allow you to negotiate and propose to best counter offer.

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